I developed the branding for the music festival in Ruston, LA, focusing on creating a cohesive visual identity that reflected the event's vibrant and diverse atmosphere. This included designing the festival logo, color palette, and typography to ensure consistency across all marketing materials. Additionally, I worked on merchandise design, producing a range of items such as T-shirts, hats, and posters that aligned with the overall brand aesthetic and appealed to festival attendees. The merchandise was crafted to not only promote the event but also to enhance the festival experience and provide lasting mementos for participants.